Maxo Telecommunications Campaign concept / For internal approval

Escape Your Telco.

A MaxoLand adventure.

Bad connections. Broken systems. Telco nightmares. It's time to escape the chaos.

The creative, as built

Three pieces, one story

Real captures from the current builds. Click any preview to open it.

MaxoLand gameplay: Patch the Maxo support robot greets the player outside the Maxo Depot, with the mission tracker and packet counter on screen

01Play the Game

Experience Chapter 1 of Escape Your Telco.

Play

02Watch the Reel

A short-form introduction to the campaign story.

MaxoLand landing page hero: Escape Your Telco, other telcos made a mess, Maxo is here to clean it up

03Explore the Landing Page

The campaign's customer-facing entry point.

Explore
The creative shift

Who broke the internet?

One change to the story. Everything already built carries over.

Previous direction

Chaos inside MaxoLand

MaxoLand's world contains outages and technical failures that could unintentionally be associated with MaxoTel.

Proposed direction

Other telcos made the mess

The chaos originates from other telcos. MaxoTel is the team that arrives to restore communications, solve problems and save the day.

What stays the same
  • Existing game and Chapter 1 mechanics
  • Characters and humour
  • Pixel-art aesthetic
  • Core story progression
  • Gameplay and interactive experiences

Same game. Stronger story.

A focused creative adjustment that better aligns the experience with MaxoTel's brand positioning, without rebuilding the campaign.

Proposed direction
Pending approval